While Bet365 is now a full service betting firm offering poker, a full casino, arcade-style games, and bingo they started taking bets online in 2001 as a sports betting site. The betting platform is proprietary and licensed and regulated by the UK Gambling Commission. Their services are offered in 17 languages. Although a family owned business, more than 50% of the shares still remain with founder and joint chief executive, Denise Coates - a true entrepreneur and British hero of business success.

Betting Services

Bet365 Sports pioneered the "single wallet system" so here you may deposit to a single account and use it for any of their services including poker, casino, and bingo. This is a great convenience for customers. Your account can operate in any of 27 currencies, and as mentioned, the betting site and support are offered in 17 languages. Deposits and withdrawals may occur with any common method and all are fast and free on the service end. Credit/Debit issuers and banks may charge small fees as with anywhere else. eWallet transactions such as Skrill (Moneybookers) are fast and always free of charge.

Betting Lines

Every major betting opportunity is available including American football (NFL and collegiate) NBA, NHL, and US collegiate sports. All UK and European football matches are available as are lines on golf, tennis, rugby, yachting, boxing/UFC, cycling and Gaelic sports. Horse and Greyhound racing is covered extensively. Although not a true betting exchange, Live-In-Play, realtime streaming action and betting is available with an audio enhancement for horse racing, greyhounds, soccer, and cricket. Bet365 has perhaps the best mobile sports betting service online. Telephone betting via voice is also accepted. Most rating sites place Bet365 at the pinnacle for odds and fairness.

'Under Australian law, we are required to inform you that Live Streaming on bet365 is exempt from Parts 3 and 4 of the Broadcasting Services (Online Content Service Provider Rules) 2018.'

Promotions

Bet365 geo-targets their promotions to you no matter where you are on the planet. Most promotions are tailored to UK punters, but bettors in other locations will see promotions designed specifically for them. To receive the bonus simply open an account, make a qualifying deposit, select Members from the Services menu, go to Offers, then Enter Offer Code. To bet with your bonus, simply play through the amount of your deposit once on the sports and markets of your choice. You will need to play through your deposit and bonus prior to making a withdrawal.

Support

Customer service is knowledgeable about all services offered and not simply some secretarial pool designed to hold the punter's hand - you will get real answers. Support can be reached by phone, email, or the Live Chat button which appears on the top of every page of the Bet365 website. Support is instantly available during UK business hours.