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ReelPlay

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About the Company

ReelPlay is the rebranded trade name of the former Chance Interactive, a Sydney, Australia-based software and real money slot game developer.

The company, founded in 2014 by brothers Mark and Shane Tuita, changed its name in the summer of 2019 to more accurately reflect their direction and mission. The name change occurred within a year of the addition of key c-suite staff including Chief Executive Officer, Scott Smith, and Chief Commercial Officer, David Johnson.

The founders, as well as the CEO, and CCO have deep ties to NextGen Gaming, an Australian powerhouse responsible for the creation of hundreds if not thousands of online and landbased casino games. Many of the company's titles were licensed out to other providers such as Cryptologic, Vegas Tech (WGS), and others.

CEO Smith worked in business development at IGT prior to co-founding NextGen in 2000, he then took the role of Executive Vice President at NYX Gaming Group for five years before striking out to invest in the gaming industry in early 2018 and finally taking the helm at ReelPlay in July 2019.

CCO Johnson was the Business Development Manager for Cryptologic for about five years beginning in 2006 before taking important positions at NextGen, NYX, and returning as GM of Nextgen prior to coming onboard at Chance/ReelPlay in late 2018.

The steady intellectual engines behind ReelPlay are the Tuita brothers. They were software engineers and game developers at NextGen in Sydney for several years before going freelance and eventually founding Chance/ReelPlay in early 2014.

Mark Tuita also worked as a software engineer at SHFL Entertainment for the three years prior to 2018.

While the company's former brand name was not well known in the player community, the new brand is expected to become much more well known. The firm will still do behind the scenes work, as they did for nearly five years, offering game builds, maths, "marketing, integration, and commercial expertise to partner studios".

The company is a development partner with NextGen and Lightning Box, another phenomenal studio and lab known for deep connections and partnerships with major providers.

From this vantage point, it is not always easy to see every line and strand connecting important studios and labs behind the scenes. But we can draw some correlations when enough data is brought to light.

Prime Craft and Big Wave Gaming have also been development partners of the firm. Big Wave operates more in the partnership realm than out-front with a big brand name well known to players. Some observers may recognize another big Australian name in Tain. Tain was acquired by Asian-facing development and solutions provider Xin Gaming. Big Wave inked a deal in 2016 for distribution of Xin and Tain games.

We mention these partners because it is difficult to know which games Chance/ReelPlay developed in partnership with them. Greentube (a NOVOMATIC company) and Skywind (intrinsically associated with Playtech founder, Tedi Sagi) are supplied an average of one game per month from Big Wave. It is probably a safe bet to assume that ReelPlay has its mark on some element of those games if not complete creative control.

ReelPlay platform providers, casino operators, and development partners number over 30 as of the rebranding date. Some of the best-known brands include LeoVegas, bet365, betsson, William Hill, Ladbrokes, Vera&John, the Rank Group, Red Queen, Slots Million, Tivoli, and Videoslots.com, to name a handful.

Development partners include NextGen, Lightning Box, Games Lab, Big Wave Gaming, Casino Grounds, and Prime Craft.

Aggregators include playzido, Relax Gaming, and NYX GS, the open gaming system.

Games and Software

The first thing players will notice about the games is that each one is unique. Their first title released under the new name was HyperNova MegaWays. In some respects, this is one of the "biggest" games released by any developer to date.

Created and delivered in state of the art HTML5 for mobile or desktop browser play, the game features Big Time Gamings trademarked and US-patented Megaways features. BTG is also an Aussie developer.

The game engine creates up to 117,649 ways to win or virtual paylines. These highly volatile slots allow players to collect large numbers of free spins, massive multipliers, and unique extra features.

The only bigger game on earth is BTG's White Rabbit, released in late 2017. The game has 10 distinct feature mechanics and can display up to 7 symbols on each reel (12 during feature play) with 16,807 ways to win. When Extending Reels come into play, 248,832 ways to win are created. That is over a quarter million potential win lines!

ReelPlay's HyperNova MegaWays creates up to 42 jackpots and a massive win potential of 8,640x total bet for a spin with stakes per spin ranging between 0.10 and 20.00 for a jackpot of 172,800.00 on any lucky spin.

Bounty Hunt is becoming well known to high variance slots players with the chance to shoot symbols on every spin for guaranteed wilds.

Buster Hammer Carnival is a 5x5 slot during base gameplay with 3,125 was to win on every spin. Catch the free spins to see the reel set expand to 5x8 giving you 32,768 WAYS to win.

Rogue Treasure features wild reel respins and theoretically unlimited free spins.

 

Software

Look for full utilization of the power of HTML5 in all of their games. The framework allows the studio to deliver only the elements needed for gameplay at any moment on any device, fully optimized for a thrilling game experience. Aggregation and delivery are over the Relax Gaming's distribution network.

Layers of shading allow lean file packets that create dynamic 3D elements. The carefully engineered soundscapes add depth and intrigue to the games, while challenging maths build anticipation of the big potential wins. Add amazing animation, feature-rich play, and huge bonus action and you have a ReelPlay creation.

All of their labeled games are built in-house, from the ground up. When they participate with development partners there is nothing the labs and studio cannot accomplish to help produce masterful bespoke creations. Any custom game maths, return to player percentages, API, SDK, programming language, or any technology can keep this currently small powerhouse from designing, developing, and integrated world-class gaming products.

The Final Analysis

While aggregator platforms like Quickfire and studio partnerships such as Yggradsil's or Microgaming Studio Partners now allow small shops to enter the big time. Developers such as ReelPlay, GameLabs, Lightning Box, Old Skool, and others have always occupied another niche in the industry.

They have been the incubators and creators of top quality content for more well-known brands. They are the unsung heroes behind some of the best games ever created. Now, they are coming into their own place in the gaming sphere and will be rightly recognized as the true powerhouses they have always been.

It's an exciting time in the gaming industry and these are some of the most exciting companies creating games. We look forward to seeing each new creation and playing everything we can get our hands on from these pioneer providers.

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