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1x2gaming

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About the Company

1x2gaming is a UK-based developer and provider of online virtual sports, fixed odds, and casino games. The company was founded as Football 1x2 Ltd on June 1, 2003, their current UKGC registered trade name. In late 2014, 1x2 Gaming Ltd was incorporated in London as a PLC.

Some of the order of events in corporate change and company evolution is unclear, such as clarity about Panorama. It is clear from news reports and company activities, even if not reflected in corporate or regulatory records, that the company is now a subsidiary of 1X2 Networks after a June 2017 rebranding exercise that saw the announcement of Iron Dog Studio as their in-house game development lab.

Games and Software

Since the launch of Iron Dog Studio, it has become easier to sort the company's divisions and interactions with its network subsidiaries and 3rd party aggregation partners. It is still unclear precisely how "strategic partners", LEAP and Probability Jones fit into the equation as they are not claimed as owned brands, but LEAP is one of the trading names of 1X2 Football, as registered with the Gambling Commission in the UK.

Aggregation partners include GameArt, Oryx, Habenero, and Playson through the company's application programming interface (API) known as 3PI.

The company was a pioneer in virtual sports games and now all work is done in the HTML5 markup language so the games can be played in any browser on any device. They currently have over 40 HTML5 games in addition to a Flash library of more than 100 titles.

The entire portfolio comprises virtual sports, slots, casino, arcade, numbers, and instant win games. Most new slot development is executed by the Iron Dog division. Legacy slots include The Justice Machine, Red Dragon, KickAss, Super Caribbean Cashpot among many others.

The Justice Machine slot launched in March 2018. The game is based on a 1980s comic book featuring the characters Challenger, Diviner, and Demon. One of the bonus games is an exciting animated fight scene between the heroes and villains. Players choose the characters they expect to win the epic battle against Megabot and his minions.

In their virtual sports suite, you'll find games like Virtual Champions, Europa League, Football Pro, Rugby, Soccer, and more. Touchdown is a handicapping game focused on the American Superbowl and can take players through the entire NFL season of match-ups in 40 minutes. In addition to handicapping bets, money lines are available on all matches and outright betting on teams advancing through their respective divisions and looking to win the Superbowl. Look for their titles at Red Queen, bet365, Lady Hammer and other sites.

Casino games include baccarat, roulette, video poker, Chinese roulette, sic bo, table poker titles, blackjack, and a fast-paced dice game they call Six Shooter.

Arcade games include Poker Dice and Hi-Lo game; Numbers games include keno and bingo in several variations, finally, the instant win category holds scratch-offs and an animated darts game.

The Final Analysis

The company seems to have streamlined and defined their operations with purpose-driven and highly focused elements all working in dovetailed harmony. In the course of a year, we have seen them ink content deals with Pariplay, Betaland, GAN (formerly Game Account Network), SoftGamings, Digitain, and Microgaming Quickfire to name a few. Their 'strategic partnership' with LEAP brings high-quality 3D virtual race, point competitions, and other games to the table.

Rather than eclipse this subsidiary, we can imagine the early and ongoing commercial successes of Iron Dog adding positive synergy with operators becoming more aware of the niche market games as they integrate Iron Dog content.

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Youtube Sports Portfolio
Corporate (Parent Co) Homepage
UKGC License

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