Cashmio Casino is a funfilled online gambling site launched in 2015. The site was founded by two Scandanavians casino players who had also worked in the iGaming industry for several years. Knowing both sides of the equation helped them create a place to play that not only attracts new customers but also works hard to hold onto the friends they already have. Their experiences also gave them insights into best practices as well as the top products to build their site with.

Co-founded by Hannes Ericksson and CEO Maria Boelius, the entrepreneurs first needed to decide how to build a great casino. They looked to MT SecureTrade Limited, the people who operate properties such as Guts, Rizk, and Thrills to set up licensing, payment processing, game delivery, and many of the other elements that form the nuts and bolts of a successful operation.

The site is licensed in the UK by the Gambling Commission (UKGC), the EU by the Malta Gaming Authority (MGA) and everywhere else by the government of Curacao through a sub-license from Curacao eGaming (1668/JAZ).

For those unfamiliar with B2B or white label operations, this means that the team was free to work on creating the front-end of the product, the look and feel part of the experience. The model also freed them up to to use their professional marketing and customer satisfaction skills to make Cashmio reflect their personal philosophies that playing should be fun, the staff and players should be happy, and the offering should appeal to experienced as well as novice gamblers. COO, Tobias Regnestam, former head of affiliates at Mr Green, describes his position as "Chief of Happiness".

They chose MaxCreate of Malta to build the site and to keep up with ongoing development. The company is a leader in platform integration and front-end development. They specialize in avant-garde design and gamification features for many well known online gaming sites.

Software and Games

As soon as you click through on mobile or desktop you'll find a one of a kind offering. Not many places can call themselves the "World's Happiest Casino" and get away with it. That's because it's not just a lot of hype and smiling "Cashmios" that look a lot like minions. Live chat is available before you even register an account to make sure you will be a happy customer.

New players can open an account right away and check out promotions, or look around a little bit first. Be sure not to miss the tab in the middle at the very top of the page. The Game Filter dropdown is where you'll find software by provider. You can also sort by themes with comical categories like furry games, yummy games, and scary games as well as more conventional headings such as classics, sci-fi, mythical, movies and sports, and simply 'sporty games'.

Below the Welcome Offer, the next thing you see scrolling down the page is a section with several tournaments. Completed tourneys show the final leaderboard to ten places and upcoming contests show a blank leaderboard with a countdown clock. Click on each to see the games you can play to participate.

Next, you'll find Daily Missions. Every day you'll find three missions to complete to earn extra bonus coins.

When you just want to hop in and choose your own games to play, simply click Games or Live Casino on the menu. There are over 1,400 slots to choose from provided by Microgaming, NextGen, NetEnt and about 20 other developers. While many modern venues offer games from a variety of little known, up and coming, and boutique development labs, the selection here is unique. Look for titles from Lost World Games, GECO Gaming, Triple Edge Studios, and Skillzzgaming along with ELK, Genesis, Rabcat, Red Tiger, BTG and others.

Search for a favorite by using the text search box. It's a "smart box" so simply entering a few letters will bring up all possible results.

Click the information icon on a displayed game to see a brief description, minimum and maximum bets, paylines, software provider, free spins, and the RTP (theoretical return to player percentage).

There's also a section for new games. They appear here as soon or sooner than anywhere else so if discovering new games makes you happy you've come to the right place!

The live dealer studio is provided by Evolution Gaming, NetEnt Live, or both depending on your location. Baccarat, Speed Roulette, Caribbean Stud Poker, and even a money wheel are available to play over the live streaming connection. Play roulette for as little as €0.10 with Evolution or go as high as €75,000 with NetEnt Live Roulette Pro.

Bonuses and Promotions

We already touched briefly on the gamification aspect above. It's a big part of the experience because the benefits were built right into the site from its inception, not tacked on later. All of the missions and rewards mechanisms work like a well-oiled machine.

All bonus terms and conditions are prominently displayed before you accept an offer included max bet, restricted games, and fair play rules. In order to offer generous incentives certain 'bonus busting tricks' like loading up valuable features on bonus coins and then coming back with a cash deposit and no wagering requirements to 'empty' the slot are not allowed.

While they may offer additional promotions from time to time, (check "Available bonuses" after registering an account) many of the player incentives are found within the gamification aspect with plenty of fun and juicy opportunities to get a leg up with extra spins and bonus coins when missions are completed.

Banking and Customer Service

Deposits are instant and free of charge. Debit, credit, and prepaid voucher cards are accepted as are popular eWallets such as Neteller, Skrill, and EcoPayz. There are about a dozen ways to deposit and start to play instantly.

eWallet, Trustly, and Visa withdrawals are processed in 0-24 hours and bank transfers in 1-5 days. Withdrawals are free of charge.

Live customer service is available from 09:00 to 01:00 (CET). Of course, you can send an email at any time and they'll get back to you during open hours.

Pitfalls

Skrill, Paysafecard, Neteller deposits don't qualify for bonuses. Can take up to 5 minutes for bonus coins to be credited. "Classics" count 50% toward wagering. Some slots, like Bloodsuckers, 1429 Uncharted Seas, and DoA count 50%. Video poker, table games, and some slots count 0%. Your location may determine the welcome bonus offered.

The Final Word

Cashmio is a purpose-built fun factory, created by players with experience in customer satisfaction - and it shows through and through from the instant sign-up to instant withdrawals. In our opinion, the site deserves an award for its innovation and usability. Many sites offer over 1,000 game choices, but not too many offer such a great variety of unique and hard to find slots. The tournaments are easy to join, fun to play, and each one has a great theme with all of the slots fitting nicely into the narrative. Daily Missions give players daily chances to earn extra spins and cash. It's simply a happy place to play that's licensed, regulated, and is endorsed by LCB and other top player advocacy sites.

External Links
Official Facebook
Official Twitter
Video Review
UKGC License