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Pay N Play Casinos
Pay N Play is an innovative payment processing product introduced by Trustly in 2017. The only reason it is not widely considered revolutionary yet is due to the relatively small market the FinTech is currently available in.
Players in Sweden, Finland and Germany with electronic identification eID numbers (BankID) can currently use the service. Expansion into more of the 29 European markets serviced by Trustly is expected soon.
Gaming operators can now register new client accounts, accept deposits, and process payouts without the need for customers to register an account themselves.
Deposit & Cash Out Within Minutes
Players simply make a deposit at a Pay N Play powered online casino by signing into their bank account through the Trustly gateway available in the casino.
Since the bank has already satisfied all regulatory demands in regard to KYC (know your customer) requirements, there is no need for the player to provide an address, phone number, utility bills, passports or other ID, etc.
Bank and Casino create Player account in the Background
Accounts are created in the background by the payment provider and casino operator, leaving the customer to simply deposit, play, and cash out immediately to the same bank account they deposited from.
Ninja Casino helped pioneer the system in 2017 and made news with a 5-minute payout of SEK 1.2m (€120,000) in November. The launch of the new processing system saw Ninja receive an award for In-house Innovation of the Year at the 2017 EGR Nordics Awards and Innovative Start-up of the Year for 2017 at the EGR Operator Marketing and Innovation Awards held in London.
Pay N Play is Available in Two Versions
The service is available in two versions - Pure and Hybrid. A hybrid version of Pay N Play is available at ComeOn as a "guest registration" option. In this version, the Pay N play option resides alongside other registration, login, and payment methods. The hybrid method requires a few extra steps to withdraw funds if the player has logged out since winning.
In the Pure form, the process occurs in three layers. Deposit - registration is completed simply by depositing from player's bank account
KYC - Trustly securely transmits relevant "know your customer" information to the operator who creates a player account without further input from the player.
Withdrawal - Players can withdraw instantly even if they have logged out since winning.
The system saves players time by skipping the usual registration and account verification processes. It also saves operators time by handling the most important KYC requirements.
Pay N Play Advantages
Industry and operator relevant advantages include:
- Conversion - Players begin their session with a deposit which eliminates the possibility of a new client not depositing after they register
- Loyalty - Instant deposits and withdrawals have been shown to increase player loyalty
- Security - Trustly's network is secure and operates in a closed loop with the operator, effectively guaranteeing that fraud cannot occur. Deposits require two-layer authentication such as a smartphone token, username or password, etc.
- Acquisition - Registration, and access to games are immediate, all players need to do is make a deposit.
- Compliance - KYC requirements are met by Trustly verifying players' identities through their regular bank accounts and electronic ID numbers.
- Retention and Reactivation - Players do not need to remember individual usernames or passwords for each casino and simply authenticate themselves via their bank when they make a deposit.
Pay N Play Conclusion and Summary
Pay N Play offers players a seamless experience and immediate access to games from top suppliers through licensed and regulated casinos. Withdrawals are processed within 5 minutes at most banks in Sweden and Finland. Most of the gaming sites using the method claim 15-minute funds availability just to be on the safe side. However, a small minority of banks may take up to 24 hours to make the funds available in players' bank accounts.
Trustly's system has the potential to dramatically change the way online casinos register customers and process payments. Other innovative methods are sure to emerge, but for the time being it looks like Pay N Play may be the future of the FinTech industry in online casino gaming.
Revisit this page often to see when we add new properties and territories to the list of gambling businesses that accept Pay N Play deposits, registration, and withdrawals.