LadyLucks.co.uk was launched in 2004 by IGT. It was the first online casino crafted specifically for the UK mobile market. In a bold late 2017 surprise, Alea Gaming Ltd acquired the brand and breathed new life into it.

You may know the Alea name...

They brought us the world's first 3D virtual reality casino in partnership with Lucky VR. The groundbreaking innovation was launched on SlotsMillion in October 2015.

Has the big sister gotten too much attention..?

Marsha, Marsha, Marsha, Marsha!

The younger sibling has come of age in a slow and steady drama of discovery and rediscovery.

First, she received a license from the UKGC
The number of game suppliers was quadrupled for the launch
Desktop optimization was added to mobile gaming
The first UK compliant free spins were introduced to the brand
IGT slots were brought back on board

All of this was somewhat overshadowed by SlotMillion's foray into the UK market.

Now it's time to take another look at LadyLucks in her own light.

Software and Games

Enjoy your favorite games on a smartphone, tablet, PC, or MAC. All you need is an internet connection and a web browser.

With over 30 game suppliers, nearly 2,000 titles, and a ranking of 170/1564 (4.2 out of 5) among player-reviewed casinos on LCB, voters seem to like the game selection and a lot more.

Game filtering is definitely oriented toward mobile users. This was the UK's first mobile casino after all.

Slots/See All Games
Blackjack/See All Games
Roulette/See All Games

There is also a Text search filter available.

Following the link to "See All Games" brings up a few more options:

All
Popular
Table
Slots
Jackpots

Once you have drilled down that far in any category you can refine your search by:

Alphabetical
Most Popular
Latest

It can be fun to see what others are playing and it's a great way to find new games and discover the appeal they may have for others.

There are a lot of slots to choose from!

Found a slot that looks great?

Look Deeper!
Click the "i" information icon in the lower right corner for a complete rundown

Read lyrical narratives filled with valuable in-depth info on bonus rounds and more

Or skip to the nitty gritty to see:
Number of paylines
Min bet
Max bet
RTP (theoretical Return-To-Player percentage)

You can play the game right from the profile page, choose the previous or next game in the hierarchy, or hit your back button to look again.

Try "Latest" to see a chronological display of the most recently released games by Microgaming, NetEnt, IGT, Genesis Gaming, Rabcat, Leander Games, Yggdrasil and more.

Unfortunately, you won't be able to search by the provider unless you are sharper than I am.

I like to be able to find a game by Wazdan or even Novomatic if I've forgotten the title...

Tables and Video Poker

Players will find a small but good selection of table games and video poker.

Look for:
Microgaming European Roulette Gold Series
Standard and low limit roulette
Blackjack in various limits including a low limit pontoon offering
Felt Gaming presents 6 in 1, Suit 'em Up, and 21+3 blackjack variants
Mini Baccarat

Video Poker includes Double Bonus Poker and Double Double Bonus Poker by Game King™ (IGT). Play the legendary Jackpot video poker on your mobile!

Bonuses and Promotions

The first thing you may notice on the Promotions page is a column on the right dedicated to blog headlines. You can also find a link to the blog in the footer of the website. It's another great way to discover the most recent addition of a new supplier and new games from existing providers.

You'll find a welcome offer, extra spins, and a day of the week bonus most often. Bonuses are also offered on a regular basis for new game releases, special or mundane calendar events, or as loyalty rewards.

Clicking or tapping an offer will bring up basic terms of the particular offer. Near the bottom of the page, you'll find additional terms such as Bonus Terms and the General Terms and Conditions.

On each page of the website you'll find a statement of 18+
There will also be links to:

GameCare
Gamblers Anonymous
GambleAware

VIP program by invitation only. Loyal players are rewarded.

Points to Ponder
Multiple bonuses can be active at the same time
Each bonus has its own wagering requirements
The balances of multiple bonuses do not merge
Go to "My Promotions" to see your global bonus funds and details including wagering left on all active bonuses
Some offers may have maximum conversion values (the amount that will transfer to real money balance)

Banking and Customer Service

Easy in, easy out
Your funds are held separately from business funds
Basic segregation per UKGC Guidelines
Funds are not protected in the event of insolvency

All major payment methods are accepted in GBP
Minimum deposits depend on the method used but are quite low
Relatively high monthly withdrawal maximum

Oddly enough we were unable to find the FAQ. We found references to it while searching the blogs. We found an email address and advice to phone for an instant response. There were also references to social media.

Their Facebook page suggests they typically reply there within one day.
The Twitter feed hadn't been attended to lately.

We agree, with no Live Chat facility, a phone call (0333 313 0131) would be your best bet for immediate attention.

Pitfalls

We found a single complaint on a major board that slammed every element of the operation - from platform stability to customer service. Sour grapes? Bad day? We don't find the same complaints elsewhere.
*While the monthly maximum withdrawal limit is relatively high, it may not be acceptable to some VIP players unless they make their own deal
*Hard to find FAQ and Help section
*No live dealer games
*Limited card and table games

The Final Word

Wow!

What a cool mobile casino. The Probability-managed IGT site was a pioneer. When the GTECH giant announced they were shutting down nearly half a dozen sites in the summer of 2017, Alea saw a golden opportunity. Now the UK's first mobile casino is growing along with SlotsMillion and offers a unique and tremendous gaming experience.

It's sleek, well-tuned, accessible and optimized. All games play well on desktop devices too. Some are super high resolution with full sound - so subwoofer and big screen users can experience thrills at home, then take their winning streak on the go with them.

Alea has over a decade of experience in the industry
Licensed in the UK, Malta, and Curacao
Offices in Barcelona and Malta
Customer Satisfaction is Guaranteed
Top Innovator
Multiple Award winning team

Too many games to shake a stick at, so might as well play them!