EuroLotto is an online lottery betting site with a few slots and a live dealer suite for the times players might find themselves between games. The site is owned by PlayCherry Ltd., a Maltese subsidiary of the Stockholm-listed Cherry AB. The casino games are licensed by the Malta Gaming Authority. The lottery games are operated by Red Trading Curacao N.V. and licensed for play by the government of Curacao through a sub-license from Master License No. 1668/JAZ issued to Curacao Egaming.

The site currently offers betting on the results of EuroMillions, EuroJackpot, MegaMillions, Powerball, SuperEnalotto, and the German Lotto 6aus49 lottery draws. Be sure to check the site for new additions like DinoLotto!

Cherry is a well-known and solid publicly traded company. It's one of Scandinavia's oldest gaming companies and has been in operation since 1963. The lottery site was launched in January 2011 and joins online casinos such as Comeon!, over 250 blackjack and roulette casinos located in restaurants in Sweden, and their game development subsidiary, Yggdrasil Gaming.

Software and Games

The site has a clean, minimalistic layout. The gaming platform is provided by Kootac, another Maltese company that provides back-office support along with the virtual ticket delivery system.

To enter the gaming areas simply click on "Join Now" and enter some personal information. In almost no time you'll be hunting some of the biggest jackpots in the world with the help of your new Swedish friends.

While some lottery messenger services or concierges actually go to lottery retailers in person and purchase tickets for you at a markup, that's not how Cherry operated EuroLotto. They've contracted with a bookmaker in Curacao. The company is Kootac N.V., and they are a licensed gaming operator in the jurisdiction. Only a single license is needed there for any sort of betting business. The bookmaker operates under license #8048/JAZ2013-014 which was issued by the government to Antillephone NV.

The bookie sets odds and accepts bets through the operator and then settles bets with them, who in turn pay winning players. This is one of four oft-used online lottery models. The first and most direct route of buying tickets online is to live in a state, province, or country that allows their chosen lottery operator to sell tickets directly to residents, such as the Michigan Lottery in the US. Another example is La Loterías y Apuestas del Estado which sells tickets online in Spain.

The second model is one of a registered agent who purchases tickets, scans and delivers an electronic copy, and then securely mails the winning ticket as a document so that you can go collect in person. Another model is the insurance-based lottery system. The operator may or may not purchase actual tickets, but they have an insurance policy that will pay the same amount offered to retail kiosk purchasers for each of the prize pools. One advantage of this model is that a person in England could win EuroMillions and collect the full prize. If you won the same draw under the insurance model, you wouldn't have to split the jackpot with the European winner!

Once you log in and check out the different lotteries to bet on at EuroLotto, you'll see that many of the games have add-ons or extras you can bet on and win. A "Booster Ball" can dramatically increase your odds of winning or the amount of non-jackpot prizes. Keep an eye out for more like second-chance raffles, Doublejackpots, and Numbershields. The Doublejackpot option will double the amount of Prize Category 1, Purchasing a Numbershield will protect you from having to share the prize with another player if they have chosen the same winning combination you have.

How does the operator make Money?

One way the operator makes money is to withhold 35% of Powerball and MegaMillions winnings, just like your local lottery office would for taxes. This puts winning online players in a similar economic position as the would be in if they played the actual game in the location that physical tickets are sold.

The site has in-depth terms and conditions which are well written with a separate section for each underlying lottery such as EuroJackpot, Powerball, etc.

Other Games Available

Live dealer games are streamed by one or more of the following world-class providers: Extreme Live Gaming (Novomatic) or Evolution Gaming.

Look for slots from providers such as Microgaming, Yggdrasil, Play'n GO, NYX and NetEnt. We found a few games from Betsoft and Bally Wulff as well.

Banking and Customer Service

Commonly used online deposit and withdrawal methods are available including credit and debit cards, eWallets such as Skrill and Neteller, mobile processors like Zimpler, and Trustly.

Customer service is available via live chat or email. There is also a FAQ under the Help menu that covers withdrawal methods, processing times, etc.

Pitfalls

US players are not allowed to register or play. Depending on your location you may still have to pay taxes on your winnings, even after the operator deducts 35%.

The Final Word

Look for bonuses and promotions on the website or in the FAQ. EuroLotto is a good solution for players in regulated jurisdictions who want the chance to win huge prizes. The operator will pay up to 50 million Euro, $, etc., with any balance distributed in equal yearly payments over the next 30 years.

While some may prefer the messenger or even an insurance model, we think that the convenience of collecting directly from the operator for such a high amount is attractive.

External Links
Official Twitter
Official Youtube
Malta License
Curacao License