Amazing Gaming

About the Company

Amazing Gaming was launched by industry veteran, Tain in early 2018. The Malta-based developer offers bespoke solutions to gaming operators based on in-house content and collaborative agreements with other leading companies.

Much of the team at launch time seems to have come from Tain, with the company claiming a strong heritage in betting markets and the financial sector. Tain was founded in 1999 and merged with Betting Promotions of Sweden in 2013. The market and oddsmaker brought a decade of experience and success to the company.

Tain itself was acquired by Xin Gaming in 2016 when GIG Gaming's current MD, Mathias Larsson was directing the acquiring company. Prior, he directed business development at Ezugi.

All of that information comes together when we look at the Amazing Gaming offering which includes a sportsbook, live casino, slots, table games, and interactive multiplayer games.

Software and Games

The company's products have been tested and certified by iTech Labs. The company has been testing, certifying, and auditing a variety of gambling products for over a decade in multiple jurisdictions worldwide. Random number generator (RNG) testing, RTP/RNG output audits, casino, and multiplayer game testing, platform security, and sportsbetting quality assurance are among their specialties.

With the accredited testing lab's certification, the developer has been able to attain licenses from the Malta Gaming Authority, Curacao eGaming, and Romania's gambling regulator, the ONJN.

• Sportsbook
• Live Casino
• Slots
• Table Games
• Other

Live Casino

In addition to the parent company's existing live dealer studio contract with a provider in the Philippines, they also launched live croupier gaming from Portomaso Casino in Malta.

The product offers a dual interface to be as accessible to players in Asia as it is to those in Europe. Also built on the HTML5 framework, live casino games from their studios in Europe and Asia can be played on desktop or mobile devices.

The audio/video streams are high quality and lean thanks to the fast browser load time. The games from the luxurious Portomaso Casino include Baccarat, Blackjack, and Roulette.

Slots

The company seems to be building its own library of slots rather than relying on parent and sister-companies for content. All of the games are HTML5 and take full advantage of all that the framework entails.

Played in any modern browser, the games load quickly with graphics optimized for whatever device the end user is playing on and are device and platform agnostic so everyone can experience the same game on any device.

The in-game achievements module allows operators to construct their own feature games, free spins awards, promotions, and achievements. Responsible gambling is built in with Reality Check functionality.

Fortune Dragon offers 243 ways to win rather than traditional paylines. Any three matching symbols on adjacent reels from leftmost to right will trigger a win.

The Dragon and Phoenix are the action symbols with the wild dragon nicely animated when it's part of an active payline. Three or more scattered Phoenix symbols trigger free games with increasing multipliers and five extra spins for each additional scatter more than three.

Sweet Luck takes players in another direction with three-reels, five paylines, six regular symbols, and two bonus symbols. Two or more Pinata symbols award free games with 2x payouts on the first three lines. Free spins can retrigger.

Sportsbook

The Amazing Gaming sportsbook solution is built on an in-house proprietary platform solution that seems to have all of the capabilities of the Tain Betting Promotion Limited product.

Operators can nearly plug and play the solution that includes all the elements needed to launch and manage an operation. The front end is built on the user-friendly HTML5 framework and everything from website creation and hosting to odds feeds, risk management, and support services is included.

The HTML5 frontend allows the this and other elements to work as easily and efficiently on desktop or laptops as it does on any iOS or Android device.

Table Games

It's nice to see fresh new companies emerge that still pays homage to the big picture. It's understandable that not all developers will attempt to compete in the random number generator (RNG) animated table game sector. Amazing Gaming has taken the plunge in order to offer operators a complete package.

Games currently offered include roulette, blackjack, and two baccarat variants - Super 6 and Deluxe. All games play on mobile or desktop.

Operators have the option of running promotions and tracking achievements, and award free plays or feature games.

Baccarat Deluxe includes history and statistics, prediction bets, and side bets for Player Pair or Banker Pair at 11:1

The user interface for all games includes game rules and 'how to play', an on/off toggle for sound effects, an option to change tables (bet limits), and fast/slow speed controls.

Other Games

Fish Hunter is an interactive shooting game with a licensed RNG. Operators interested in a game that helps manage player life-cycle in real-time, build knowledge of player behaviors, and learn how to manage player experience and create better marketing would be well advised to look into this new generation HTML5 game.

Similar games have been deployed under the brand names of SA Gaming and RTG Asia.

The Final Analysis

Amazing Gaming has taken a new tack in the current highly competitive game provider world by capitalizing on parent and sister-company assets. Rather than setting out to develop a library of slots exclusively, they seem to be using the inherent power of existing knowledge and launching new solutions based on their heritage.

By offering Asian live dealer games as well as their own proprietary streams from Malta in Europe, they have opened new potential markets and may expand their global footprint considerably.

While there are dozens of platform providers and game aggregators as well as hundreds of small and large game developers, the all in one solution may have its niche, especially with the Tain name behind it.

Most players and even industry observers may never notice operators using the solutions, but we may recognize the new games as they come to market. The most important thing is that all of the elements here, from the legacy of Tain to the complete solutions offered by Amazing, give operators a viable and solid option that simply didn't exist a few short years ago.