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Reflex Gaming

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About the Company

Reflex Gaming is a UK game developer located in Newark, Nottinghamshire. The company was founded in April 2004 and has an extensive network of land-based machines deployed throughout Great Britain and other parts of Europe. They entered the online digital world in January 2016 and within a year had signed a deal with William Hill. Within a few more months they had signed a supply contract with Gameiom giving them access to the Isle of Man company's remote game server.

The company placed on The Sunday Times Hiscox Tech Track 100 in late 2015, shortly after Ian Chuter brought his 30 years of experience in the UK gaming sector to the company, having most recently worked as operations director at Betfair after many years at William Hill. The company, licensed by the Gambling Commission in the UK as well as the Alderney Gambling Control Commission, was founded by current managing director and owner, Quentin Stott and Simon Dawson.

The year 2017 saw many changes in the iGaming industry, including several other land-based game makers coming online for the first time. Reflex Gaming scored another coup before the summer was over with their second major business deal of the year when they signed a distribution agreement with BetVictor Casino, giving them two blue-chip, international distributors for their digital products.

In the machine business, they produce three types; Pub Machines, Club Machines, and Arcade & Bingo machines. UK pub goers are probably most familiar with their Games Master cabinets or Freezy Money game kiosks. The Heist and Cash Encounters are probably their most well know club machines. Lady Luck MoonStruck and Wild Hot Mini are AGC/Bingo machines also using the Scorpion 5 cabinet that many players are familiar with.

Software and Games

Many of their online launches have already proven successful in the UK and Dutch gaming terminal markets. Look for Cash in the Bank, Diamond Fever, Light Dance, Safecracker, and Wall Street Cash for real money play on PC, tablet and mobile with iOS and Android supported for their online games. Apps are also available at the App Store and Google Play for fun play.

Many of the games they supply to online casinos are exclusives. Some of the BetVictor titles were created for that company's international channels. William Hill is the only place you will find Einstein Eureka Moments Slot.

While their production facilities are not massive with some 28,000 square feet to work from, they focus on niche markets and can take the time to develop products specifically for customers. The growing inventory of pub, club, and amusement games is developed on a proprietary operating system they call "Slingshot" that allows them to deploy any of their legacy titles for the mobile gaming market.

The Final Analysis

We believe that as they release more games online, especially innovative new mechanics as well as time-honored favorites that are known in pubs and other venues up and down the UK, more people will become familiar with the Reflex Gaming name.

They seem to have recruited top talent in the last few years and operate from a solid business model. Look for them at ICE Totally Gaming and other trade shows as they grow their digital footprint and expand their horizons even further.

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