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About the Company
Red7Mobile Ltd. is a real money game and app developer for mobile and desktop. The Bristol, UK company was founded in 2011 by Matt Hatch and Adam Fox, who are no longer directors of the company headed up by Phil Horne of England and Clive Mulleady of Ireland.
The company employs a host of developers, artists, animators, mathematicians, and testers to deliver award-winning games and apps to their B2B partners. The company was acquired by Scientific Games Corporation in July 2017 but continues to develop bespoke creations for companies outside of the SG Interactive empire.
Prior and since their acquisition by Scientific Games, the two companies shared many existing customers. The firm has amassed a sizable portfolio of interactive and mobile games including slot games, instant win and scratch titles, and table games. They also offer sports betting solutions including real-time feeds and in-play statistics. Sports betting partners include William Hill, PaddyPower, and BetVictor, among others.
Another aspect of their business is the conversion of existing Flash games into HTML5, keeping their business partners' content relevant. Some of the most well-known names they have provided this service to include Blueprint Gaming, SG Interactive, Bwin.party, Quickspin, and Endemol Gaming. They have also subsequently converted several bespoke games they created in Flash for FELT Gaming.
Software and Games
In one area of software development, they have created middleware they call RS-Sports to create unique sports apps for some of the leading operators mentioned above. They can integrate content from sports feed and odds providers betting apps and in-play stats. William Hill Darts, PaddyPower Messenger, BetVictor Instant, and Will Hill Premium Predictor are some examples of their work in that vertical.
While their table game, instant win, scratch card, and keno creations may not be highly prolific in terms of sheer numbers, they have all of the bases covered. Several of their slot games such as Macau Fortune slot and Mayfair magic slot also have scratch card counterparts. Their Macau series of casino games including Macau Sicbo, Big Wheel, and Roulette are true to form with the roulette game offering special bets. And while the company name prominently features Mobile, all games play on desktop or other devices just as well.
One of their games is Pinball Magic, a 5x6 grid slot with wilds and stacked bonus symbols. The art style on most of their games is colorful and well rendered in a near cartoon style with 2D light and shading and some 3D elements that render well in the HTML5 format.
Dinoworld is a 20 line slot played on five reels set in a dinosaur theme park. The DNA symbol is wild. The Bonus symbol is a scatter. Landing three scatters anywhere will bring up the park guide to take you on a tour of the park. The jeep can take you to one of five features. Three of the feature games include free spins, one is a wheel bonus and the other is a picking game.
The Final Analysis
We're glad that Sci-Games saw the value in partnering with and bolstering Red7Mobile's unique contribution to the real money gambling world rather than simply absorbing them into the greater body and condemning them to obscurity as happens so often as the industry consolidates and big fish eat little fish. You can find several of their games and apps at BetVictor as well as other sites mentioned earlier.
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