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Meta Games Universal Ltd.

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About the Company

Meta Games Universal Ltd (MetaGU) is London, UK-based casino games developer for desktop and mobile in HTML5, as well as land-based operators in regulated markets. Meta Games Universal Limited holds a remote gambling software license from the UKGC.

The private limited company was founded in 2007, in part by co-founder and current director, Owen Cullum. The CEO studied physics and digital systems at Birkbeck, University of London, and spent about five years with Cyberview Technology where he was a senior software developer and an international and US project manager.

The company's software developer since 2012, Ryllan Kraft, spent some seven years with Barcrest as a developer prior to coming on board.

Cyberview Technology was a pioneer in land-based server system slot machines and fixed odds betting terminals with substantial placements in the UK. World slot machine giant International Game Technology (IGT) completed an acquisition of Cyberview in 2008 for US$76 million and the company's US and UK businesses were integrated into IGTs then-current operations. Server-based gaming allows land-based casinos to link games from multiple suppliers to terminals with some operations controlled by a central server - much like today's online multi-platform casinos operate.

While working behind the scenes with several top name companies, MetaGU seems to have taken a hiatus from industry news for a while. In those quiet years, they inked deals with industry giants such as Playtech's GTS, OpenBet, Inspired Gaming Group, Fremantle Media, and perhaps most recently Games Warehouse and aggregator company Gameiom. For a living and dynamic example of their work, players at SlotsMillion or CyberClub can try their Candy Spins slot.

Software and Games

The company uses proprietary and patented technology in order to reduce the time to market for each game. One of their key efficiencies seems to be in using the Cargo™ "meta-generator", which will generate game generators in any coding language and supports any platform without modification to the platform. Not accounting for compliance time, which can vary by jurisdiction as well as by game, the company can go from concept to a fully developed game in 6-12 weeks. Cargo makes it possible to avoid the bottlenecks and develop multiple games along the same timeframes.

The company uses a high-performance HTML5 Casino Game (HCG) framework which allows for cross-platform and device agnostic deployment. Their games are tested to an of AGCC / TSG5 equivalent before delivery. App development for specific iPhone, iPad or Android is also available.

As a game developer and supplier, they have taken the craft toward high-art with an uncanny sense of pallet and the ability to create excitement out of seemingly simple elements. Rather than 'taking control' of the game whenever a win is recorded, players are free to skip the animations. 3D character elements and multiple bonus mechanics make the games simply fun to play.

The color scheme on games like Cosmic Reels is profound without being garish, Azteca Gold presents in muted colors, and Robo Reels relies on simplicity. Spirits of Zen, which can be found at BetVictor is Manga/Anime-themed with great artwork, animated 3D feature characters, free spins with up to 5x multipliers, stacked and mutating wild symbols and much more like a max win of 3888x your stake! Reward Hunter slot is progressive in several ways with multiple levels and a large potential jackpot.

The Final Analysis

This boutique development lab has a lot of quality history behind it and talent in their ranks. While much more than a game developer, most players will only be interested in the spinning product when all is said and done. MetaGU does not disappoint there by any means. Operators and industry artists or developers could not go wrong by contacting the company directly for more information.

Android Game App
UKGC License

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