ICONIC21

ICONIC21 started life as BETER Live back in 2018, operating under the BETER Group umbrella in Limassol, Cyprus. The parent company made its name in fast-paced betting like eSports, live-streamed tournaments, and in-house odds trading, with more than 150 traders running 38,000+ efootball, ebasketball, and ehockey events every month. That's a lot of action.

The live casino side launched in December 2021 with four games: Roulette, Blackjack, Top Card, and Baccarat. Nothing earth-shattering there, but the games mixed classic mechanics with modern delivery in a way that caught players’ and operators’ attention. By September 2024, the live dealer operation split off and rebranded as ICONIC21, announcing its independence rather than hiding under the founding company's name.

ICONIC21 runs its own show now, building out a portfolio that includes live games, a handful of RNG table games, and around a dozen slots with more rolling out. The company makes games for real-money casinos and sweepstakes hubs, which means you'll run into their titles in different arenas depending on where you play.

Software and Games

ICONIC21's main thing is live casino content, but they're branching out. The portfolio breaks down into three main categories: live games, RNG titles, and slots. All of it streams or loads over HTML5, so you can play on mobile or desktop without downloading anything.

Live Casino Games

The live suite has the classics like Roulette, Blackjack, and Baccarat, plus market-focused titles like Bet on Teen Patti and Andar Bahar for Indian players. The company puts some thought into features that go beyond the ordinary. Their Roulette games come with a Modern Racetrack and Drag & Drop Chips, which sounds like small stuff until you're actually playing and realize how much smoother betting feels.

Gravity Series

The Gravity Series is where ICONIC21 really starts showing what it can do. These games pack some big multipliers and the kind of gameplay that keeps you paying attention. Gravity Blackjack and Gravity Roulette both offer multipliers up to 1,000x, but the real action lies in how the games are built.

Gravity Blackjack takes Unlimited-Seat Blackjack and adds unique multipliers on side bets with payouts reaching up to 3,000x. The game uses eight decks, Vegas rules, and lets you double on any two cards, including after splits. Split Aces get one card each, and a 21 on a split Ace doesn't count as Blackjack, so keep that in mind if you're used to different house rules.

The dealer checks for Blackjack when showing an Ace, you can get insurance, and the shoe gets replaced when four decks remain. It's designed for high turnover, and that means faster action and less time waiting between hands. If you like side bets but try to avoid them because the house edge can be brutal, the win multipliers here at least give you something interesting to chase. Some players will enter the game with a few of these bets hoping to boost their bankroll, while others might save the high-risk and high-reward gambit for the end of their bankroll - a Hail Mary. Others simply don’t touch them, preferring the known House Edge and dealing with it through strategy and skilled bankroll management.

Gravity Sic Bo moves fast with up to 36 ways to bet per round and rare payouts hitting 1,000x. Each round clips along, and the interface gives you detailed statistics to help figure out where you want to place your bets. Voiceover support in seven languages levels the playing field for gamblers in most markets - that’s a nice touch.

Take Deal or Risk Blackjack adds another layer by letting you cash out an offered amount before the round is finished. It's still Unlimited-Seat Blackjack, so you're sharing a hand with other players, but now you can bail early if the dealer's showing something nasty and the Take Deal offer looks better than riding it out. That introduces a strategy most blackjack games don't have; you're not just playing the cards, you're deciding whether to take guaranteed money or risk the hand for a bigger payout. If you want to see how most blackjack rule variations affect your expected returns, see this breakdown from the Wizard of Odds.

Crash Live

ICONIC21 did some pioneering work with Crash Live, one of the first crash games to feature a live host. Evolution's Cash or Crash came first, but ICONIC21 deserves credit for being early in this space. The game puts a host in front of you while you decide when to cash out before the multiplier crashes. It's high-stakes and nerve-testing, with a live leaderboard, interactive presenters, and active chat making each round feel dynamic.

If you've never played a crash game, here's how they work… a multiplier starts to climb from 1x on up, and you can cash out whenever you want to. The thing is that the game can crash at any time, and if you haven't cashed out yet, you lose your bet. The live host and leaderboard add social pressure and entertainment value that pure RNG crash games don't have.

Blackjack 360

Blackjack 360 is ICONIC21's RNG-powered seven-seat blackjack game that tries to capture the feel of a real table without live dealers. It's fully animated with smooth gameplay and fast rounds, built for speed and strategy. Unlike live dealer versions, this one lets you join a seven-seat table and play alongside other players in a virtual setting.

The game comes with four themed tables that follow a full-day cycle:

• Sunrise: Low stakes for casual players
• Midday: Standard stakes during peak hours
• Sunset: Higher stakes as competition heats up
• Midnight: High-roller experience

It's an interesting way to structure stake levels with themes, and you get different atmospheres when you play at different times of the day or night. The RNG means faster action than live games, and that works if you're trying to clear wagering requirements or simply don’t want to wait for other players or a slower clock to cycle.

ICONIC21 Slots

In December 2024, ICONIC21 jumped into slots with titles like Solar Sands, Vitamin Joy, Tortuga Fortune, and Juicy Coins: Hold & Win. These are fairly high volatility slots with good narratives, strong characters, and popular features like Hold & Win, Bonus Rounds, Multipliers, and Free Spins.

The company plans to release one new slot each month throughout the coming year, which is a pretty slow rollout compared to studios pumping out several titles every month. The slower release might mean more polished games, or it might just mean they're still building capacity. Future roadmaps are anybody's guess at this point, but the initial slots are worth checking out if you like high-variance gameplay. You can try Lucky Hong Bao on LCB.org, or read our review near the bottom of this page to give it a spin.

Strategic Partnerships

ICONIC21 forms partnerships to get its games into as many lobbies as possible, since they don’t have the heft or sway of providers like Evolution or Pragmatic Play. In October 2024, they partnered with Sweepium, a B2B platform provider and content aggregator for the sweepstakes market. That deal lets players in the US market access the games in a not-so-real-money format.

The global real-money B2B provider BETBAZAR teamed up with ICONIC21 in late 2024, putting 20+ live games into a bigger market. In December 2024, ICONIC21 joined with Timeless Tech to offer games on Timeless Tech's game aggregator platform.

Client-Centered Approach

ICONIC21 offers branded games for operators who want something that looks like their own product. Casinos can use their own branding and custom-built games for any specific audience.

That means the games might not be as widely available as those from bigger providers, but where they do show up, they usually feel more polished and more a part of the casino's identity. You won't find ICONIC21 at every site, https://online.worldcasinodirectory.com but the ones that carry them seem to treat the games as premium content rather than just lobby fodder.

The Verdict

ICONIC21 doesn’t have the brand recognition of Evolution or Pragmatic Play Live, but it's making a name for itself with custom solutions, strategic partnerships, and innovative mechanics. The Gravity Series offers win multipliers that matter. Take Deal or Risk Blackjack adds depth for strategy players, and the slot catalog shows they're serious about more than live games.

The company's independence from BETER Group shows confidence and ambition. They want their own identity and player base.

ICONIC21 games show up mostly at casinos running aggregation channels like BETBAZAR’s and Timeless Tech’s.

Since the provider custom-builds, you can get a more refined experience at sites that actually integrate the games properly, instead of just plopping them into a lobby alongside 300 other live tables. Look for the Gravity Series if you want multiplier action, try Crash Live if you like social crash games, and keep an eye on their monthly slot releases.