Aspect Gaming

About the Company

Aspect Gaming is a privately held company with headquarters in Shanghai City, China, and offices in Macau. Co-founded in 2007 by the current president, Tony Payne, the company creates and provides gaming machines including video slots, electronic tables, card games such as baccarat, and lottery systems for multiple channels. Their server-based systems allow land casino operators to manage gaming floors from a central location and download new firmware without needing to physically touch the machines.

The company's games have been on the casino floors of MGM Grand Macau since 2008 and Galaxy Macau since the grand opening in 2010. Their games have also been found at the Grand Lisboa in Macau. You will also find their games online at casinos such as BetVictor or in their social casino on Facebook, Android, and iOS called Grand Orient. The company takes successful real money gambling games and adapts them to social play rather than the other way around.

The company focuses on the Asian markets and develops games for each niche and region. Rather than simply trying to make a splash with only highly volatile games, they use a variety of math models and mechanics meant to entertain and please more players. Some games are available across multiple platforms including land-based machines and RNG online casino deployments for desktop and mobile. The company strives to create a gaming world where people can have fun while being connected in the virtual and real worlds.

Beyond Macau, land-based casinos in the Philippines and Cambodia have or had their games on casino floors including City of Dreams and The Wynn. As a great many casino goers in California are Asian, the company also has its games in some casinos there.

Online Games and Software

The company's games reach millions of users via the social casino and online real money gambling games. William Hill visitors who click on the Macau tab will find their Jungle Treasure slot to play online. Through a distribution deal with Isle of Man aggregator GAMEIOM, there are at least five Aspect Gaming titles at the online property including the highly volatile 243 way to win Dou Di Zhu slot. In English, the title means, "beat the landlord".

Five of their games are also available at BetVictor. Eternal Fortune, Rabbit Rampage, and Doggone Lucky were the first to debut there in 2017, followed shortly afterward by Jungle Treasure and Double Happy slots. More releases to the UK market are expected in the coming months.

Jungle Treasure is a 5 reel game with 30 fixed pay lines. It features a wheel bonus feature. The wheel two concentric rings. The red outer ring has various free spin awards from 8-20 and the inner yellow ring has multipliers from 2x to 8x. Players press a button to spin the wheel and again to stop it and lights indicate the number of free spins and multipliers to be awarded.

Double Happy is a romance-themed slot with 30 fixed pay lines.

The games are all GLI certified conforming to regulatory standards in multiple jurisdictions.

Conclusion

Aspect Gaming seems to have made a concerted effort to truly focus on Asian gaming and it's nice to see some of their online games increasing in popularity. The company has built up to a staff of more than 50 and is well positioned to slowly get more floor space in the land casino world. With their 2017 launches into the online real money gambling world, it should only be a matter of time before the name is well known by regular players.

External Links

Aspect Gaming Official Site
Official Facebook
Acquisition of Longshot Interactive