Singular started in 2009 with an interest in social gaming and marketing. This quickly grew into a much larger operation through collaboration with the Georgian casino brand Adjarabet. As both companies were Georgian, it was the perfect opportunity for both to grow their presence online to new heights. This change of direction has made Singular into an iGaming powerhouse in the area of casino gaming.
Whilst they originally did produce games, these were mostly tailored solutions for individual online casinos or brands. As they gained success and raked up interested partners, they switched gears to become a content aggregator. Today their platform includes nearly ten thousand games, covering everything from sports betting to slots.
Singular was acquired by Flutter Entertainment in 2021, and is now part of one of the biggest iGaming brands in the world.
The services the company offers can be roughly divided into four different categories. Each of these can be integrated as part of the whole or as separately. Naturally, they all come with quite a bit more options and customization possibilities. Let’s take a quick look at the different areas:
- iGaming Platform
The all-in-one solution for online casinos. Starts with front-end management, or designing how the whole casino site is going to function, and what it will look like. Account management allows insight into player actions, with payment methods and casino lobby design opening up endless list of choices for the casino.
- Sports Betting
The sports betting platform has undergone many revisions, and is always sure to come with the latest innovations. The interface and selection of matches makes it easy to bet on any sport, popular or niche.
- Casino Core
And if individual casinos don’t want to use the whole set of software solutions available, they can opt to simply integrate the games. These come from partners of Singular, with thousands upon thousands of games available, compassing everything from Endorphina to Wazdan.
- Retail Platform
Not something that is inherently interesting for online players. But it’s good to note that the company is looking to take land-based betting to the next level. Interestingly enough, players can for example use smartphones and other devices to game in local locations.
Just like you probably don’t know how your grocery store gets their groceries, or which brands they trust the best, you probably don’t know about Singular or other similar companies. There’s not really any need for players to know them either.
However, us who do have experience in this matter can note that the products offered by Singular are perfect for online casinos. Not only do they provide completely customisable content, all the games you’ll ever need, and the licences to run the sites, but also all the tools for bonuses and promotions. Not every casino using this service might be perfect, but they certainly have all the prerequisites to be so. Check out our suggested casino sites!
Remember to check out our exclusive interview of Singular!
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