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ReelNRG Limited

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About the Company

ReelNRG Limited is a London-based games developer with offices in India and offshore freelancers and development teams located in the US and UK, as well as India and Romania. The current company was incorporated on 2 June 2016 in London, but several previous iterations by co-founder Calvin Kent may go back as far as 2012 with the first Companies House listing under the current name showing incorporation in early 2013.

The company, which develops casino and social games for various platforms, was co-founded by Amit Majumdar of Hyderabad, India. Longtime Creative Director and former Evolution Gaming QA Engineer, Zhanna Novikova is also responsible for software testing, content writing, and storyboard creation.

Products developed by the company include video slot games, table games, and instant win games. Some of their titles to date across all platforms include Snow Wild & The Seven Dwarfs, Spinocchio, Spinderella, Blackjack, Baccarat, Roulette, Chic Boutique, Prize Tree, and Spin To Win.

In October 2017, it was announced that their games would become available at BetVictor in association with Isle of Man platform developer and game aggregator, GameIOM. Titles scheduled for earliest release were Shanghai Respin, and Goddess of Asia with Nefertiti’s Gold, Ella’s Riches, and The Dragon’s Lair expected to go live later in the year.

Developing games for multiple sectors has its advantages according to CEO Calvin Kent, a former lead casino slots developer at Wager Works and Party Gaming and contract game developer for Evolution Gaming. Social games developed for platforms such as Facebook and Google Play can be 'reused' for quick deployment on a variety of platforms including for real money gambling.

Available Games

The first thing a new player may notice is the quality of artwork that goes into ReelNRG slots. The opening screen for Goddess of Asia is set against a fiery sunset scene as viewed from a walk bridge with hazy mountains rising out of the sea in the distance. Cherry blossoms are seen slowly drifting down from the two trees that flank the screen.

Some game mechanics are presented upfront before even opening the slot. A wild doubler is shown as is the Gold Nugget scatter symbol which awards a free spins bonus. The fan symbol, which plays a dual role is explained to apply a mystery multiplier to the total amount staked when it appears on the second reel. If it lands on the third reel a free spin is awarded, with an expanding wild that can appear on any reel.

When game play is started, the backdrop remains while the reel set is superimposed over the scene and Asian music with Nordic undertones begins. Spinning the reels changes the atmosphere visually and auditorially with electrified reels and powerful sound effects. Landing scatters opens a mini-game where the player is invited to open envelopes to win free spins.

Win celebrations are brilliantly brief and consist of 1 or 2 one-second fireworks displays except when mystery multipliers are awarded, in which case the animation is one of extra cherry blossoms falling - or in the case of a "Big Win" when a fountain of coins appears showering the player in riches.

All of their eight current real money slot games, including the flagship video slot Snow Wild, share the same game characteristics - yet each presents its own interesting mechanics including sticky wilds, re-spins, and multipliers, with all elements tuned to the game's particular theme.

Final Analysis

ReelNRG produces engaging games with viable and well-executed narratives. Their relationship with third-party aggregator and remote gaming system developer GameIOM, as well as worldwide exposure through one of the biggest online betting sites in BetVictor, bode well for the provider finding their place in the real money gambling marketplace. The founders' commitment to detail, their expertise, and passion shown in their work, as well as long experience and accomplishments in the industry, are irreplaceable in a fledgling company's chances for long-term success.

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