Groove Gaming

Groove Gaming isn’t so much interested in producing games, as they are in launching successful online casinos. In other words, they are a content aggregator. The company has been active since 2016, and they have amassed quite a portfolio of partners during that time, covering thousands of online slots and other systems needed to run an online casino.

Headquartered in Curacao, the company also holds offices across the world, in Malta, Israel, and Georgia amongst other places. Their platform is built around strong back office tools, mobile compatibility, loyalty programs, a massive selection of traditional and experimental casino games, and obviously excellent site design and marketing.

Content Aggregator

Casino content aggregators are companies that concentrate on building a ready package for anyone interested in running an online casino. At times they might offer some games of their own, or even run several development studios. Groove Gaming doesn’t produce any games of its own, leaving that part of the business entirely to its partners.

But then what does the company offer, and why is their solution popular?

The company has what they call a holistic solution, a ready-made casino platform that contains all the parts of the whole. Today it is extremely rare that an online casino would operate on its own. Pretty much all online casinos trust their business partners to provide different solutions. Of course, the bigger online casinos have much more sway and say in the whole process, whereas the smaller online casinos might only take care of their branding on their own.

Groove Gaming offers over 5000 games from nearly one hundred partners. These include the likes of Evolution Gaming for live casino needs, as well as Microgaming, Pragmatic Play, Red Tiger, Dragon Gaming, Habanero, on top of countless other slot, table game, video poker and other casino game providers.

Back Office Tools

They’ve got the games, and they have the tools to support them. The system of tools that casinos can use to customise the player experience is at the heart of the casino design with this company. For the player these probably don’t count for much, but for the staff at the casino they are invaluable in creating a wholesome gaming experience.

All of this obviously includes promotional tools. This means bonus spins and bonus cash, but also all the networked promotions from the game providers. The latter is an area of casino gaming that is becoming more and more important, and it’s good to know you can get your hands on all these with affiliated casinos.

Conclusion

Groove Gaming is not a name or brand that players will recognise, as they produce no games of their own. But for plenty of online casinos they have become an integral part of the business, whether that is via the licences they provide, the games the platform comes with, or the bonus tools they have built over the years. Take a look at our suggested casinos.

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