FashionTV

About the Company

FashionTV Gaming Group N.V. (FTVGG) is a joint venture between a group of experienced gambling operators and the world-renown FashionTV network.

Launched in 2015 the brand didn't make a splash until NetEnt signed on to promote the venture with a branded slot in the spring of 2020.

However, in 2015 the group did launch a sports and casino site that venue is no longer available on the web. Their current flagship operates on the BetConstruct platform and is licensed in Curacao. (Sub-License №5536/JAZ).

Television viewers on many continents may be familiar with Fashion TV and may have seen adverts for the gaming group in some locales. Services offered would have included casinos, live dealers, sportsbooks, bingo, lotto games, and scratch cards under the FashionTV brand.

FashionTV claims over 2 billion viewers worldwide.

We find dozens of digital promotions going back over a year with the latest current promo lauding the group's collaboration with NetEnt.

The lifestyle brand focuses on the lifestyle of the rich and famous and speaks of their new NetEnt collab slot "The Trillionaire" under a branding license from FTVGG. The game is based on a popular song on the channel performed by Anja J. ‘I Want to be a Trillionaire’.

A tranche of new games was released over the BetConstruct network in May of 2020 with two of the titles emanating from a collaboration with the Vegas Kings studio. The VK artists had already launched two games on BetConstruct in 2018 that they built using the platform's Slotbuilder component: Bling Spins and Soccer Shootout.

The FTVGG/Vegas Kings collaboration created variations on BetConstruct's in-house slot, "Hot Stuff". The new games are titled “World of Diamonds” and “Fashion Secrets”.

Through their distribution network, players in Europe, India, Africa, and Asia will have access to the games.

The company attends and displays at nearly all of the major industry events including ICE, Global Gaming Expo (G2E), and G2E Asia. It may have been one of their appearance in Macau that helped craft a deal to sublicense the brand to operators in the Asian online gambling sphere with sites such as fashiontvcasino.asia, fashiontvsport.asia, fashiontvlotto.asia, and fashiontvpoker.asia.

In digital literature, the FTVGG claims: "FashionTV Gaming Group platforms already offer more than 5,000 slots, and live dealer and table games from 15+ game studios and software providers including, Microgaming, BetConstruct, Play’n GO, NetEnt, Evolution Gaming, Playtech Affiliate Software Platform and more" (.PDF)

Software and Games

All of their titles we tested, about a dozen, we delivered in HTML5 with no browser request for Flash permissions. This means that the games will play on any device with a browser and there's no need for patches or plug-ins. These are instant play games for mobile and desktop.

We can confidently assume that all of the titles were created with the BetConstruct Slotbuilder as all of the games are listed under BetConstruct rather than by the brand name among dozens of other providers on the company's flagship gambling site. As well, they are listed under "FashionTV Gaming Partners' Products" on the company's main website.

The sportsbetting elements as well as casino and live dealer games are all available as BetConstruct products.

Branded Slots

For those who lust after the high life and want to live in luxury for the moment, the existing games all fill the bill. Themes range from Fashion Secrets to a World of Diamonds.

• Fashion Secrets
• Hot Stuff
• World of Diamonds (w/Vegas Kings)
• Fashion Club
• Fashion Show
• Billionaire Toys
• Diamond Rush
• Fashion Boutique
• Mega Diamonds
• Fashion Secrets (w/Vegas Kings)
• I Want to be a Trillionaire (NetEnt)

Let's take a closer look!

Guys and gals from all walks of life may find the allure of the trillionaire lifestyle, diamonds, fancy cars, and a never-ending nightlife irresistible. However, under the branded surface a game must stand on its own merits. Even with exciting images on the reels (these aren't, really) and animations full of pageantry - the maths have to excite you too.

Even if you never think about what goes on under the hood (I just want to drive a fast car!) you will know in your gut within a few hours of playing any developer's games whether they tickle that fancy for gambling or not.

The math models (and the fashion models) are well thought out and well delivered. However, unlike games from hungry young studios wishing to make their mark, you won't find many unique or innovative game mechanics. These are, after all, "homemade" slots.

Create a cool theme, get some artists together to fill the reels with attractive symbols, then have a slots expert drag and drop things like volatility, free spin triggers, picking games, and maybe throw in some expanding wild symbols and multipliers. It's all been done before. That is not to say they aren't great games, they're just not "special" aside from the sparkling diamonds, gold-plated entryways, and sequined beauties.

Fashion Club

This attractive 5x3 (5 reels, 3 positions each) video slot has 10 variable paylines. Bright pastels and chrome give it a classier look than neon but still have some of the same effects.

Players can stake from 1 to 100 credits per line for a max bet of 1,000 credits. The jackpot spin (5 golden champagne bottles or cellphones) pays 750x line bet with the next two valuable symbols awarding 250x for five of a kind.

Special symbols include expanding wilds on reels 2, 3, and 4 and scatter symbols appearing on reels 1, 3, and 5.

Land all three scattered Blond Models to trigger 15 bonus spins. All pays are 3x. If you land a special Brunette Wild on reel 2, 3, or 4 it will expand to cover the entire reel. Landing all three guarantees a win on all staked paylines.

It's interesting that they chose a math model giving equal value to the top 2 symbols as well as the next two most valuable, then one with half that value (125x), two slightly lower, and the final three of the same value again.

Fashion Boutique

This game takes you shopping for all the finer things in life from shoes on up including perfume. Can you just smell that money?

The reelset is five-wide and each reel has three visible symbols in play when the spinning stops. The reels are populated with all of the things you would expect to find in a boutique worthy of your custom and trade.

Stake from 0.01 to 1.00 coins on the 20 paylines

The pink hatbox is the wild symbol and the logo diamond is a scatter symbol. Wild symbols expand, even in the base game. Three, four, or five scatters trigger the bonus game.

The bonus game is played on a separate screen and features 26 symbols surrounding 3 reels with a single position each. Symbols are worth between 2x and 100x total bet for the triggering spin. If the highlighted symbol on the perimeter matches a symbol in the reels, you win the associated bet multiplier.

The Final Analysis

While the games would be fun enough to play, they are heavy on hype and light on being special. This is simply due to the way they were built on a sort of "making your own banana split" machine. Some of the toppings are nice, but they just aren't new.

That is about to change for the brand with NetEnt developing a branded Trillionaire slot. We were pleasantly surprised by this development as some of the casinos associated with the brand in the past had less than stellar reputations.

Between the prestige of a worldwide television audience and the premier Swedish game developer, the brand may sparkle in the iGaming Milky Way.

Again, the existing games aren't bad by any stretch, they're just not "super-special".