Every Matrix
Company Overview
EveryMatrix is one of the biggest platform providers in online casino gaming. For the player, what they offer is probably of very little interest, even if it is the most important part of the website and casino. In fact, EveryMatrix can supply online casinos with everything from casinos to licenses, software and payments, and branding.
The company was established relatively early, back in 2008 when most online casinos still used their own configurations and solutions. It’s no wonder that they’ve become one of the biggest companies in their field, given that they were amongst the first to offer these solutions.
Short History
However, they obviously didn’t start with the full package they are offering right now. One of the very first products was their sportsbook solution, which opened up in 2009. This was followed by a back-end system that allowed easy solutions for payments and player management. It must have been quite an impressive sight at the time, as the company quickly gained recognition and industry awards.
The company originally opened offices in London, Bucharest, and Changsha. In 2011 they expanded into Malta, and at the same time received the Malta Gaming Authority license. The following years saw expansion into Lviv and Yerevan, further products incorporated into the casino engine, and further licenses such as the one from the UK Gambling Commission.
And that’s pretty much how it continues. Expansions on what they offer, such as adding new bonus methods, signing deals with partners and expanding the business into new locations. EveryMatrix today is a huge company that operates together with national lotteries and online casinos alike. And as of late, they are also into producing games themselves.
What is A White Label Provider?
We’ve mentioned the term now a handful of times, so you’re probably wondering what it means. White label is basically a term for a product that comes with no label or brand. The purpose is for one party to supply the product, and the other the brand. A white label casino is simply a ready-made casino that any customer of EveryMatrix can deploy on their own website with their own branding.
This doesn’t mean all of these casinos are the same. It’s simple, but not that simple.
Rather, what EveryMatrix offers is a vast variety of different solutions and software for online casinos. Their customers, the online casinos, pick and choose what they want and need. In other words, it’s pretty heavy on customisation. For example, a casino doesn’t need to support all the payment methods available, they can just opt for using debit cards or E-wallets.
Likewise, they don’t need to offer sportsbooks, nor is each and every game provider available via EveryMatrix. The catalogue of partners is probably one of the biggest on the planet, covering well over 10 000 titles and hundreds of different producers.
Probably one of the more important factors is security and safety, which the company can guarantee for a variety of casino jurisdictions. The games have been tested and verified for different countries, like Malta, Romania, Canada, Argentina, the UK, and many more.
Software and Games
The company has taken steps into game production in the last few years. This they do via dedicated semi-independent studios located around the world. There are two ways that they go about this: either investing in existing studios or starting companies of their own. Given that they are already present in most jurisdictions and connected with most gaming companies, they have a rather easy time doing both.
Still, the company seems to prefer small promising studios. The first one of these was Spearhead Studios, which has been part of the company since 2019. The expansion has been quite rapid since then, with a growing list of independent studios such as these:
- JVL
JVL has been in the land-based casino business for close to four decades, operating in Canadian markets. Their growing portfolio of online coin slots is exclusively available from EveryMatrix.
- Lady Luck Games
This Swedish studio has been producing online slots since 2019, and as part of EveryMatrix since 2021. They specialise in high-quality slots with innovative designs, wild graphics, and interesting game features.
- mobileFX
As the name implies, this studio is heavily invested in mobile gaming, though obviously, the games are equally impressive on desktop machines. They provide players with interesting slots, with a heavy emphasis on perfecting the background software for an even better experience.
- Armadillo Studios
This Miami-based studio was established by EveryMatrix itself in 2021. Their main goal is to provide North American players with the sort of casino games they like. This also includes the goal of converting traditionally land-based gamers into the new era of online casinos.
FunFair is a bit of an outlier in all of this casino business, as they produce multiplayer games. Their other area of expertise is crypto games. This results in an interactive gaming experience, which might very well be the next big thing.
Little is yet known about this company, other than that they are already growing a strong presence in the UK markets. High-quality online slots that delight, excite and surprise.
As you can see, the company is heavily involved in developing and producing new online slots. They are exploring many different areas, from classic to modern, and even completely new types of casino games. No doubt with time this exclusive experience will include further areas of online casino gaming, such as table games or live dealer games.
Conclusion
What can we say except that EveryMatrix is always a sign of high quality and security. Their presence is felt across the whole world, even if they are not a brand players pay much attention to. Our list of online casinos that use this brand will surely give you the casino experience you’re looking for, no matter where you are.
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