Endemol Games of London develops original and branded games for world and specific markets. Some of their offerings include slots, fixed odds, scratch games, mini games and bingo. Some of the platforms that deliver their games are Finsoft, G2, GTS, and Playtech to name a few. Operators that players will find their games through include, among many others – bet365 casino, Coral, Virgin, Boyle and BETFRED.

Their most well known offerings are branded games such as Deal or No Deal, The Million Pound Drop, Big Brother, Countdown, Bullseye, 321, Catchphrase, Golden Balls, Fear Factor, King Africa, Non-Branded, and Hulkamania. But their offerings also include original concepts games that are in play at some of the top online casinos the world over. According to their press Endemol is “...the global leader in entertainment programming and the largest independent TV, cross platform and digital production company in the world.”

Endemol Games is a specialised part of the Endemol company that creates unique betting games. They produce and license to others some of the most successful TV branded games that players access online, on land, through mobile devices and via lottery systems worldwide. Red Ball Challenge is their first iPhone game and was developed in partnership with Tag Games. They are also well entrenched in the social media as evidenced by their over 385,000 fans on their Facebook Deal or No Deal page.